imitation of life.
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HUMANISTIC AI STUDIO — BARCELONA

AI in the service
of life.

We are a studio that builds AI products with one filter: they must measurably improve lives. Since 2003 we have been shipping technology for people — as founders, product leaders, and now as a studio devoted to Humanistic AI.

“Originality consists in returning to the origin.” — Antoni Gaudí
“Originality consists in returning to the origin.” — Antoni Gaudí
What we do
01

Product Studio

We design and build Impact AI products end-to-end — from the first question to the shipped product, with impact measured along the way.

How we work →
02

Fractional Leadership

A CPO, CPTO, or Head of AI embedded in your team — senior product leadership without the full-time seat.

How we work →
03

Advisory & Strategy

AI strategy, responsible-AI practice, workshops, and board advisory — for organisations deciding what AI should mean for them.

How we work →
FROM THE MANIFESTO
“Impact is a filter, not a feature. We only build what we can show improves lives. Everything else, we decline.”
Read the five beliefs →

Twenty-three years of shipping.

Companies we have founded, led, and shipped at since 2003.
Acquamedia
2003 — music-recognition AI; content leader across Europe & LatAm
Layers.com
The vertical web — social platform backed by Google, 10M+ users
Mitto
Sustainable fintech for teenagers
Citibeats
Ethical AI for social understanding
Mapit
Urban mobility
AIMA CURRENT
360° AI care for older people — current collaboration
Ventures

What we build when no one asks us to.

All ventures →
Planetary
A distributed, open-source AI project — intelligence as a commons.
AIMA
A 360° AI caring system for older people — we lead product and AI from inside the team.

If it should improve lives,
let’s talk about building it.